Berkeley Square has a new landmark. Aston Martin Q London, the marque’s new flagship destination, is now open at 14 Berkeley Square in the heart of Mayfair, operated by H.R. Owen as Aston Martin’s appointed partner for the location.
It is a fitting address. Berkeley Square has been linked to the motor trade for more than 75 years, and Q London places Aston Martin among the world’s leading luxury houses in one of the capital’s most prestigious shopping districts. It is also the UK home of Q by Aston Martin, the brand’s in-house bespoke service.
More private members’ club than showroom
Following the blueprint of Q New York on Park Avenue, Q London has been designed to go well beyond a traditional dealership. Behind a Portland stone frontage bearing the iconic wings, a reception area opens into a striking double-height space framed by bronze-clad arches and lit by a cascading chandelier. Across two floors and 587m², guests will find up to four Aston Martin models on display, an informal lounge, a coffee bar, curated merchandise and a dedicated specification lounge.
On the lower floor, a private consultation room, reached by a concealed guest lift or a glass and limestone staircase, offers a quieter, more personal setting for appointments and occasional events.
Specify your Aston Martin, down to the last stitch
Q London is where your Aston Martin truly takes shape. The materials library holds more than 500 physical samples, from paint and trim colours to leathers and stitch patterns, so every choice can be seen and felt. Alongside it, a configurator screen measuring roughly eight metres wide displays your car at near life size in real time, using data taken directly from Aston Martin’s Design Studio.
Whether you are adding a personal colour or detail, or exploring a truly one-off commission, you can work directly with the Q by Aston Martin team to create something entirely your own.
Ken Choo, CEO of H.R. Owen, described the opening as an important milestone for the Group, adding that alongside the Wandsworth aftersales facility, it underlines H.R. Owen’s “long-term commitment to offering clients the very best of British luxury motoring.”
Aston Martin Q London opened for business on 5 October 2026.
Contact H.R. Owen Aston Martin Q London to arrange a visit or a private specification consultation.
