Visitors to H.R. Owen’s Bugatti showroom in Mayfair can now enjoy a stunning new look, after it opened its doors following a full refurbishment.
The update comes 20 years after H.R. Owen first became Bugatti’s official partner in London, and is perfectly timed as the luxury brand moves into a dramatic new era, with the first deliveries of the eagerly awaited V16 hybrid Tourbillon due next year. Seven Tourbillon are already destined for Bugatti London customers.
The showroom remains at the same famous Bruton Street address, but although the footprint is unchanged, everything else has been upgraded to reflect Bugatti’s latest visual identity – from new floors and furniture to new personalisation samples and an advanced configurator, creating an intimate setting in which customers can explore the possibilities for their own Bugatti. As before, it is complemented by maintenance facilities in Hatfield, Hertfordshire, just to the north of London, with H.R. Owen recognised as a Bugatti Service Partner of Excellence, one of only six globally and the only one in the UK.
Alexis Ploix, Director of Aftersales and Customer Service at Bugatti, hailed the evolution of the showroom at a ceremony to mark the grand opening on 9 November, where he was joined by Mate Rimac, CEO of Bugatti Rimac.
Ploix told the assembled guests: “Since 2006, this team has been delivering incomparable experiences to our clients, right here in the heart of Mayfair, among its ateliers and Michelin-starred restaurants.
“Over those two decades, Bugatti London has become one of our most important partners in Europe. Today this team looks after 68 Bugatti commissions. The specialists here offer a sales and ownership experience built on the same relentless pursuit of perfection that continues to drive the Bugatti brand today.”
Taking pride of place at the opening was chassis 001 of the W16 Mistral – the first model produced by the Bugatti Rimac Group, and a car described by Ploix as one that “has helped build the foundations on which Tourbillon is built”.
Bruton Street will be the London home for Tourbillon deliveries, and Ploix highlighted how the hypercar signals new momentum in the marque’s drive to meet the exacting standards that have been at its core since its foundation in 1909.
He continued: “In this new era, we don’t just look at the products, and the showrooms. We look at the whole customer experience too. Bugatti London is one of a select few Service Partners of Excellence in the world, and the only one in the UK.
“That status isn’t given lightly. It means technicians trained in Molsheim, dedicated tools and equipment, and the ability to carry out not just routine servicing but the most complex maintenance and specialist repairs. As Tourbillon arrives with an entirely new powertrain, having that expertise here in London matters more than ever.”
