The 21st Century Lagonda
The all-new Taraf four-door super saloon welcomes Lagonda into the 21st century. It will be hand-built for customers as a limited edition of 200, a similar production volume to those of the One-77 and V12 Zagato projects. Originally intended only for the Middle East, customer demand persuaded the company to extend production to EU-compliant markets. And little wonder; it’s a spacious four-door saloon with the charisma of a supercar.
Lagonda has an honourable history dating back to 1906. It can even boast a Le Mans victory (in 1935, the year that W.O. Bentley himself joined the marque). But up to now the most recent model was the iconic Lagonda of 1976, a low, square and wedge-shaped four-door designed by William Towns.
So the Taraf super saloon will be the first new Lagonda for almost 40 years. It will be built on the versatile extruded and bonded VH body structure, with carbon fibre composite body panels (apart from the bonnet). There are hints of the 1976 design in the new Lagonda, but with much more sculptural appeal, and although the look is low, lean and elegant there’s plenty of room inside for occupants of the four individual seats. Aston Martin’s design director Marek Reichman describes it as ‘a super saloon…for customers seeking the ultimate in luxury and personalisation.’
Examples of ultimate luxury include a 1000-watt Bang & Olufsen BeoSound audio system with ICEpower® technology, integrated connectors for iPhone and iPad with an optional media hub in the boot, a cool box and the option of Lagonda badges in solid silver, rose gold or 18ct gold. Three new paint finishes (Platinum White, Topaz Gold and Topaz Chrome) and three pearlescent interior leathers are unique to the model, and quilting is one of many bespoke options for the interior.