Rolls-Royce Motor Cars London, part of the H.R. Owen Group, has been honoured with two prestigious accolades at the annual Rolls-Royce Global Dealer Awards: Global Bespoke Dealer of the Year and Regional Ownership Services Dealer of the Year.
Announced at the Rolls-Royce Global Dealer Conference in March 2026, the annual awards celebrate outstanding achievement across the worldwide network of Rolls-Royce showrooms, recognising individual dealer partners in categories connected to business objectives, brand communications, and client service. Rolls-Royce Motor Cars London’s double recognition at this year’s ceremony underlines the Mayfair showroom’s continued position among the very finest retailers in the marque’s global network.
The Global Bespoke Dealer of the Year award recognises the dealer that has demonstrated the most exceptional expertise in guiding clients through the Bespoke personalisation process. As demand for increasingly complex and personal commissions continues to grow, Rolls-Royce Motor Cars London has distinguished itself globally in its ability to realise clients’ most ambitious and individual visions, working in close partnership with the Bespoke Collective of designers, engineers, and craftspeople at the Home of Rolls-Royce in Goodwood.
The Regional Ownership Services Dealer of the Year award celebrates excellence in the post-purchase client relationship, recognising the showroom’s commitment to delivering a standard of care that matches the extraordinary nature of the cars themselves, from servicing and support through to every touchpoint of the long-term ownership journey.
Ken Choo, H.R. Owen CEO, said: “Rolls-Royce Motor Cars London continues to set the benchmark for what a luxury retail experience can be. To be recognised globally for our Bespoke expertise, and regionally for the quality of our ownership services, speaks to the breadth and depth of everything our team delivers for clients every day. These awards are a tribute to their extraordinary dedication and passion.”
The recognition builds on a remarkable record of achievement for the showroom. In June 2023, Rolls-Royce Motor Cars London became only the second dealer in history to win the overall Global Dealer of the Year award on two occasions. The Mayfair showroom, which pioneered a new immersive client experience reflecting Rolls-Royce’s evolution as a global luxury house, has consistently set new standards across sales, customer engagement, and personalisation.
Claus Andersen, H.R. Owen Rolls-Royce Brand Director, said: “Bespoke is a deeply personal conversation between our team and each individual client. Earning global recognition for our expertise in that field is something the entire team can be enormously proud of. Equally, delivering outstanding ownership services is central to what we believe a Rolls-Royce relationship should look like, and to be recognised for both together reflects everything this team strives to achieve.”
Rolls-Royce cars are sold in more than 50 countries through a worldwide network of dealer partners. The annual Global Dealer Awards are presented by Rolls-Royce Motor Cars’ senior leadership and are judged across a range of criteria encompassing business performance, client engagement, brand communications, and aftersales excellence.
