The new H.R. Owen Ferrari Mayfair showroom has been officially opened by current Scuderia Ferrari F1 driver, Charles Leclerc. Accompanied by Scuderia Ferrari F1 Team Principal, Mattia Binotto, Leclerc cut the ribbon on the new site last night, which will operate alongside the H.R. Owen Ferrari South Kensington showroom on Old Brompton Road.
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The new flagship two-car Atelier showroom occupies a prestigious site in Mayfairu2019s Berkeley Square, surrounded by Londonu2019s finest boutiques. With a large, cutting-edge configuration suite and the latest in Ferrari design, the Atelier offers H.R. Owen Ferrari Mayfair customers the ultimate Ferrari-buying experience.
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Guests to the official showroom opening were also treated to the UK debut of the SF90 Stradale, Ferrariu2019s first series production PHEV (plug-in hybrid electric vehicle), which created a new segment and sets a new standard for performance, innovation and technology.
H.R. Owen CEO, Ken Choo, said: u201cThe opening of our new flagship H.R. Owen Ferrari Mayfair showroom is an extremely proud moment for me and for the whole team here u2013 all of whom have worked tirelessly to open this new site. With the vision of Vincent Tan, founder of H.R. Owenu2019s parent company, we have been a long-standing partner of Ferrari, one of H.R. Owenu2019s most valued brands. As this latest opening shows, we are continuing to invest in offering our customers in London the best possible experience.u201d
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H.R. Owen Ferrari Mayfair will operate in conjunction with the H.R. Owen Ferrari South Kensington showroom on Old Brompton Road. H.R. Owen also operates one of the UKu2019s largest official Ferrari service centres at Premier Park in London and one of only two Ferrari factory-approved Body Repair facilities in the UK, H.R. Owen Bodytechnics, Slough.
