H.R. Owen, the UK’s leading luxury automotive dealer group, is delighted to welcome customers to its Lotus Mayfair showroom at the prestigious address of 73 Piccadilly, directly opposite the iconic Ritz Hotel in London’s most exclusive district.
The Lotus Mayfair location spans over 450m² across two floors, creating an immersive “Hyper Space” environment that showcases the complete Lotus range, including the all-electric Eletre hyper-SUV, the electric four-door Emeya hyper-GT delivering up to 905 bhp, the driver-focused Emira sports car, and the revolutionary Evija hypercar.
Located in the heart of Mayfair, the showroom complements H.R. Owen’s existing Lotus operations at Hatfield, Manchester and a pop-up showroom in Cardiff, working in perfect unison to provide comprehensive sales and aftersales support for customers. The facility includes a dedicated VIP lounge, full Lotus merchandise retail outlet, and state-of-the-art digital configuration technology.
H.R. Owen, which has over 90 years of luxury automotive retail experience and represents world-leading brands including Aston Martin, Bentley, Bugatti, Ferrari, Lamborghini, Maserati, Rolls-Royce, BAC, Rimac, Czinger and Hennessey, welcomed Lotus to its portfolio in February 2024. The Mayfair location also serves as the London home for Lotus’ bespoke personalisation options and exclusive experiences.
Ken Choo, CEO of H.R. Owen, said: “Lotus Mayfair occupies one of the most sought-after destinations in London, representing the ideal flagship location for Lotus’ latest range of advanced lifestyle sports cars. It also demonstrates H.R. Owen’s commitment to providing our customers with exceptional service in the most exclusive environments. Having Lotus represented in Mayfair, opposite the Ritz Hotel, positions both Lotus and H.R. Owen exactly where they belong – right at the very pinnacle of luxury retail.”
