H.R. Owen, Britain’s leading luxury motor dealer group, officially opened its fifth Lamborghini dealership in prestigious Berkeley Square, Mayfair, on 9 October. The landmark inauguration was attended by Automobili Lamborghini Chairman and CEO Stephan Winkelmann, alongside distinguished guests and VIPs.
The new Mayfair location represents a significant milestone in H.R. Owen’s long-standing partnership with Lamborghini, which spans over 25 years. Situated in one of London’s most exclusive districts, the showroom features Europe’s largest Ad Personam lounge, offering clients an unparalleled personalisation experience with access to virtually unlimited colours and finishes for their new Lamborghini.
“Opening our fifth Lamborghini franchised dealership is an important moment for our group,” said Ken Choo, CEO of H.R. Owen. “We are highly committed to Lamborghini, having represented the marque for over 25 years, and proud to have played a significant role in the growth of the market in the UK as well as establishing a significant aftersales infrastructure to support our clients. We look forward to building the brand at one of London’s most exclusive showroom addresses.”
The Mayfair opening follows H.R. Owen’s successful track record with Lamborghini, which includes the award-winning Manchester dealership – named Lamborghini Global Dealer of the Year in 2023 – and the Hatfield showroom which is a part of H.R. Owen’s flagship 2.06-hectare multi-marque facility.
H.R. Owen now operates Lamborghini dealerships in five prestigious locations:
- Lamborghini Mayfair, Berkeley Square
- Lamborghini London, South Kensington
- Lamborghini Manchester
- Lamborghini Hatfield
- Lamborghini Pangbourne
The launch event featured an impressive display of Lamborghini’s current lineup, including the ‘few-off’ Fenomeno – the most powerful Lamborghini ever produced, with all 29 examples sold before its public unveiling. The newly released Temerario showcased Lamborghini’s latest design direction and all-new V8 twin-turbo hybrid powertrain, while the V12 HPEV Revuelto and plug-in hybrid Super SUV Urus SE demonstrated the brand’s complete transition to electrified performance.
Guests enjoyed a champagne reception while exploring both the showroom’s car displays and the dedicated Ad Personam lounge located on its own private floor. The luxurious personalization space features comprehensive displays of exterior colours, interior materials, and a 3D configurator with large-format screens, enabling clients to visualize their bespoke Lamborghini in exceptional detail.
