In May 2026, H.R. Owen Lamborghini clients embarked on one of the most spectacular driving tours yet, stretching from the glamour of Monaco’s sun-drenched streets to the heart of Emilia-Romagna, culminating at one of motorsport’s most storied venues.
The route took guests through some of Europe’s finest driving roads, with each day delivering new scenery and new stretches of asphalt to savour. Along the way, Lamborghini’s brand partners added an extra dimension to the experience: an exclusive activation with Tecnomar, the Italian performance yacht builder whose DNA mirrors Lamborghini’s own in its pursuit of speed and design, and a further stop with Gucci, reflecting the broader Italian luxury world that the Sant’Agata Bolognese marque so naturally inhabits.
The tour’s destination was the Lamborghini ARENA event at Imola’s Autodromo. The event was created as a place to bring together the brand and its customers, with on-track activities, classic models and the Lamborghini Arena Village, an experiential space taking visitors through the key dimensions that define Lamborghini today.
The tour concluded in fitting style at Umberto Cesari, a celebrated winery located in Castel San Pietro Terme, nestled among the hills that dominate the ancient Via Emilia on the border between Emilia and Romagna. A Sangiovese pioneer, Umberto Cesari quickly became the most renowned winemaker in the region. A celebratory finale dinner brought the group together to reflect on an extraordinary week in exceptional company.
For H.R. Owen clients, experiences like this represent the best expression of the Lamborghini brand; opening up real opportunities to use your car as its maker intended. Access to events, roads and moments that go far beyond the showroom. If you’d like to be considered for future tour opportunities, we’d love to hear from you, Contact H.R. Owen Lamborghini to learn more.
