It’s traditional at Lamborghini to name models after famous fighting bulls or breed ever since founder Ferruccio Lamborghini, a Taurean, chose the bull as his company emblem. The Urus is named after the biggest and most fearsome of all, the Auroch, ancestor of the present-day bull and standing some 1.8 metres at the shoulder. So the Urus – or whatever the production vehicle will be called - will be imposing and immensely powerful.
From the front, the Urus concept shares a lot of design DNA with its stablemates, with an edgy, angular ‘face’ and gaping air intakes. Ground clearance is high, there’s a rising waistline with bulging ‘haunches’ around the rear wheels and the glasshouse is mid-way between coupé and tourer in profile. Four generous seats and a versatile luggage area are essentials for this sector, but Lamborghini’s interpretation will be more sport-oriented than any rival. The new SUV will combine outstanding performance with everyday usability.
Lamborghini is playing its cards close to its chest as regards the design and tech data, but this will be no small-scale limited edition. The new SUV will represent a third model line for the company alongside Huracán and Aventador and we confidently expect it long waiting lists. The factory itself will almost double in size, with bigger R&D, warehousing and a third production line. Lamborghini plans to recruit another 500 employees to meet demand.