Sant’Agata’s unique perspective on the super SUV gets green light

Lamborghini is the latest supercar manufacturer to enter the fray with a luxury SUV. The Urus concept car was first shown at the 2012 Beijing Motor Show.

While technical details are scant, the company has confirmed a supersports SUV is now scheduled for production. Expect power and performance to be turned up to the max.


Lamborghini Urus

It’s traditional at Lamborghini to name models after famous fighting bulls or breed ever since founder Ferruccio Lamborghini, a Taurean, chose the bull as his company emblem. The Urus is named after the biggest and most fearsome of all, the Auroch, ancestor of the present-day bull and standing some 1.8 metres at the shoulder. So the Urus – or whatever the production vehicle will be called - will be imposing and immensely powerful.

From the front, the Urus concept shares a lot of design DNA with its stablemates, with an edgy, angular ‘face’ and gaping air intakes. Ground clearance is high, there’s a rising waistline with bulging ‘haunches’ around the rear wheels and the glasshouse is mid-way between coupé and tourer in profile. Four generous seats and a versatile luggage area are essentials for this sector, but Lamborghini’s interpretation will be more sport-oriented than any rival. The new SUV will combine outstanding performance with everyday usability.

Lamborghini is playing its cards close to its chest as regards the design and tech data, but this will be no small-scale limited edition. The new SUV will represent a third model line for the company alongside Huracán and Aventador and we confidently expect it long waiting lists. The factory itself will almost double in size, with bigger R&D, warehousing and a third production line. Lamborghini plans to recruit another 500 employees to meet demand.


The company is at pains to point out that the Urus that has appeared at major motor shows is a concept and simply shows the direction of the new SUV. For what it’s worth, the Urus makes use of advanced composite materials to ensure a responsive, strong and lightweight structure. At the time Lamborghini talked of a target 600bhp with permanent all-wheel drive and traction control. To quote the original press release, ‘The consistent application of innovative carbon fibre technologies is a given - Automobili Lamborghini possesses unique know-how in this particular field.’ We’ll keep you posted with technical updates as soon as they’re available.


  • Top SpeedTBC

  • 0-60 MPHTBC

  • Max PowerTBC

  • Engine SizeTBC

  • WeightTBC

Lamborghini Urus

New Lamborghini Urus Pricing

New Lamborghini Urus Prices have not yet been announced by Lamborghini. Information will be available here as soon as we have it, please call us to discuss options.

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