Bentley partners with Naim Audio
Bentley Motors has entered into partnership with Naim Audio, one of the world’s most respected creators of hi-fi systems, to produce an unparalleled in-car sound system for all its future models. After 18 months of research and development, the result is an ‘as-live’ in-car audio experience which remains true to both Bentley and Naim’s philosophy of no compromise in the search for quality.
From design concept to production, Bentley and Naim’s engineers worked closely together to create the sound system, which is carefully tuned for each model using the most advanced acoustic analysis. Each system features an 1100 Watt amplifier – the world’s most powerful production unit fitted in a car – and, depending on model, up to 15 speakers with drive units specifically designed for Bentley by Naim. Bentley is also the first car manufacturer to use a next-generation Digital Signal Processor (DSP) in its audio system, enhancing the listening experience still further.
The pairing of Naim Audio – based in Salisbury, England – with Bentley Motors is an ideal brand partnership, for each manufacturer has built a proud British heritage and a reputation for offering their customers the very best products in their respective industries. Branded ‘Naim for Bentley’, this system will soon become synonymous with the ultimate in-car audio experience.
“Our customers expect the ultimate in every experience when they commission a Bentley,” said Dr. Franz-Josef Paefgen, Chairman and Chief Executive, Bentley Motors. “The ‘Naim for Bentley’ sound system delivers the world’s ultimate in-car audio experience – allowing for ‘as-live’ audio entertainment that is as pure as the Bentley driving experience itself.”
It is this experience and philosophy which led to a simple brief: to deliver the equal of the world’s finest home hi-fi within a car and hence create the world’s best in-car sound system.
“We are absolutely delighted with the new ‘Naim for Bentley’ range,” said Paul Stephenson, Managing Director, Naim Audio. “The parallels between our two marques are so striking – we are both proud British manufacturers with a desire to produce the finest, hand-built products of their kind – that it is the perfect partnership.”
Founded in 1969, Naim has formed a reputation for producing the finest hand-built amplifiers on the market. Naim has attracted a loyal following of audiophiles who appreciate their systems’ ability to reproduce music exactly as the artist had intended it to be heard and who recognise their superb reliability and build quality.
Industry-leading Power Output
An 18-month development programme was undertaken at Bentley’s Crewe, Cheshire home and Naim’s research facilities in Salisbury, Wiltshire. A clear specification for the sound system was soon fixed, with industry-leading power output from a unique 1100 Watt amplifier and a state-of-the-art speaker system to deliver a pure sound experience.
To achieve these ambitious targets, Naim began by undertaking the most advanced acoustic analysis of the cabin areas of every Bentley model – in both hard-top and convertible guise – in all road conditions. Resonance levels were measured throughout the cabin and bodywork to allow the engineers to design unique speaker drive units for each car. The effectiveness of this approach is underlined by the fact that even with the system delivering breathtaking performance at full power, only a low level of sound can be heard from outside the car.
The Naim Audio system was designed on the premise that whatever Bentley model it was installed in, it would be capable of producing an audio experience equal to any class-leading, home hi-fi system. The central factor for this was the 1100 Watt amplifier which was designed to operate within a remarkably compact space.
For further details on the new ‘Naim for Bentley” in-car sound system please contact our Sales department in Berkeley Square today...