Felipe Massa Opens H.R.Owen's Ferrari Atelier at the Berkeley in Knightsbridge
07 July 2011
Scuderia Ferrari Marlboro driver, Felipe Massa, was in
Knightsbridge, London today to officially open the Prancing Horse's latest
Atelier at the Berkeley, one of London's most prestigious 5-star luxury hotels.
Managed by H.R. Owen, the Ferrari Atelier at the Berkeley showcases a dedicated
Personalisation Room which has been modelled on the Atelier at the Ferrari
factory in Maranello, Italy.
"It is a fantastic honour to be here in London to open the new Atelier, just
before the British Grand Prix this weekend," Felipe Massa commented.
"Knightsbridge is such an international and cosmopolitan part of London, it's
great to see the Prancing Horse take centre stage in this iconic part of one of
my favourite cities in the world."
VIP clients, both from the UK and internationally, will be invited to
personally tailor their Ferrari at the Atelier, and specialist staff will be on
hand to provide clients with the ultimate customer experience to assist them in
realising their dreams. The Atelier also features a lounge for Ferrari clients
which features the same furniture and designs as can be found in the factory in
Maranello to ensure a consistent customer experience even outside of Italy.
The Atelier complements H.R. Owen's existing premises on Old Brompton Road
which is soon to undergo a complete refurbishment and will reopen later this
year as a dedicated Ferrari dealership with the full range of Ferrari and
Ferrari Approved cars on display.
Andy Duncan, CEO, H.R. Owen, commented:
"We are delighted to open the flagship Atelier in partnership with Ferrari and
the Maybourne Hotel Group on time and exactly as planned. In May we set out a
wider strategy to develop H.R. Owen into an organisation that offers the very
best luxury car experience in the world to its clients - this project is just
part of achieving precisely that and further strengthens our partnership with
Ferrari in London."
Matteo Torre, Regional Manager, Ferrari North Europe, commented:
"I would like to say a big thank you to all the team at H.R. Owen for this
Atelier, and that we are very proud of our partnership with H.R. Owen here in
Knightsbridge. London is a truly cosmopolitan and international city, and we
would like the Atelier at the Berkeley to be an inspirational place for our
clients, not just from the UK, but from all over the world. The Atelier at the
Berkeley is the ideal location for Ferrari clients to be inspired and to make
their dreams come true."
Stephen Alden, CEO, Maybourne Hotel Group, commented:
"We are delighted that H.R. Owen and Ferrari have chosen the Berkeley as the
home for the Atelier. As a leader in the luxury automotive industry we feel
that Ferrari is the perfect match to one of London's most innovative hotels.
Combined with H.R Owen's experience of retailing at the very top of this market
we expect the Atelier to become the place to visit in London for all those who
share our passion for the highest levels of personalisation and performance."
