New Ferrari California revealed
Maranello, May 13th 2008 – The first official photographs have been published of the Ferrari California, the latest addition to the new generation of Ferraris launched in 2004 with the 612 Scaglietti and added to more recently with the 430 Scuderia.
The Ferrari California joins the Prancing Horse’s 8-cylinder family which has always been defined by power and performance. It also flanks the flagship 612 Scaglietti in the prestige sporty Grand Tourer segment.
The new Ferrari California will satisfy even the most demanding of owners in term of its superb vehicle dynamics and driving pleasure. The new model will be available exclusively as a convertible with a folding hard top. Both chassis and bodywork are aluminium, in line with the rest of the current range. The California will be powered by a new V8 engine mounted for the first time in the marque’s history in the mid-front position.
In line with Ferrari tradition, the new model also features several innovations. Apart from its folding hard top, these include the original 2+ concept which guarantees exceptional versatility of use in the rear of the car. The California’s 4,300 cc V8 engine features direct fuel injection and a “flat” crankshaft. It generates 460 CV at 7,500 rpm with a torque curve that enhances vehicle dynamics and provides maximum driving pleasure which is typical for Ferrari.
As per the traditional Ferrari transaxle layout, the engine, which allows the Ferrari California to sprint from 0 to 100 km/h in less than 4.0 seconds, will be coupled to a 7-speed dual clutch transmission that boosts the car’s performance while enhancing the driving pleasure, improves ride comfort and reduces fuel consumption and emissions (c.310 g/km CO2).
The comfort is further enhanced by a new multilink rear suspension system. The Ferrari California is also equipped with the exclusive F1-Trac traction control system which made its debut on the 599 GTB Fiorano and has been further honed to suit the typical driving conditions expected for this new GT. Brembo brakes featuring carbon-ceramic material disks as standard guarantee superbly efficient braking.
In addition to sporting the marque’s classic styling cues, the cabin has also been beautifully trimmed using quality materials by Ferrari’s own skilled artisans. New accessories and equipment, such as the seats, steering wheel, instrument panel and infotainment system, together with optimised aerodynamics ensure that this is a highly ergonomic and enjoyable car to drive regardless of whether the top is up or down.
The Ferrari California is aimed at owners who desire a car which embodies everything the Prancing Horse represents in terms of sporty design and innovation, but also seek a car with greater versatility than ever. The car will be officially unveiled to the public at the Paris International Car Show.
In the build-up to the new model’s official unveiling at the Paris Auto Show next October, Ferrari will be revealing it bit by bit on the dedicated www.ferrarigtcountdown.com ...
Visitors to the site will be guided through a sensory voyage of discovery which, over the coming weeks, will gradually reveal the new car in its entirety and feature some highly gratifying virtual road tests too.
The new site launches today and begins that voyage of discovery with the sense of sound. The roar of the new California’s engine will be the first bit of it to be revealed to enthusiasts, in fact, and will be followed over the next few days by the first photographs of this eagerly-awaited car whose name will also be revealed.
This is the first time that the Prancing Horse has used this virtual voyage of discovery approach which will allow it to illustrate various aspects of the new model’s design and the many, many technological innovations that it sports.
Updates and additions to the site will continue until the Paris Show. To ensure that you are kept constantly abreast of the new content being revealed, simply register with the site and then experience these sneak previews of this latest gorgeous Ferrari creation.
This new approach to unveiling the car will naturally also be flanked by more traditional encounters involving the release of photographs and, of course, the Paris Show. It is, in fact, just one part of a highly focused strategy that puts the web at centre stage as an instant, privileged communications channel through which Ferrari can keep in constant contact with its burgeoning numbers of fans and enthusiasts worldwide.
For further details and to join the mailing list for this exciting new Ferrari please contact the showrooms in London or St. Albans today...