Veyron 16.4 "Pur Sang" sold out!
24 Hours after launch, the new Special edition Bugatti Veyron 16.4 "Pur Sang" has sold out...
IAA-Frankfurt, 12th September 2007 – 24 Hours after having launched to the worlds’ Media on the eve of the first Frankfurt Motorshow press day the five units of the special edition Bugatti Veyron 16.4 “Pur Sang” were sold.
The “Pur Sang” is based on one of the most legendary design elements of the Bugatti heritage, the two-tone-theme. But instead of two paint colours two pur materials are used: carbon and aluminium. Thus emphasising the shape and the lines of the car in a new and dramatic way.
The Bugatti Veyron 16.4 “Pur Sang”, priced at 1.4 Mio. Euros (before Tax, delivery, etc.) represents the start of a new individualisation programme initiated by Bugatti Automobiles S.A.S. in order to satisfy increasing customer demands for personal and bespoke options.
The Bugatti EB Veyron 16.4 "Pur Sang"
Visitors to the Atelier in Molsheim are always intrigued to see the Veyron’s high-tech components being meticulously assembled into an automotive work of art. Watching the car coming together, coupled with an admiration for the technical beauty of its structure, gave the designers the idea of finishing the car in its pure material configuration – meaning no colour coating.
The result is the EB 16.4. Veyron “Pur Sang”, a two-tone study of pure materialness showing the car’s true essentials: carbon and aluminium. The carbon monocoque holds the engine plus the passenger cell, while the polished aluminium paneling is enhanced by reflections in the sculpted bodywork.
Interestingly, the rawness of the materials even more strongly highlights the dual character of this car: performance power coupled with cruising comfort, structure and body, dark and light. A closer look at the details reveals the technical logic behind this stylistic appearance. The sophisticated monocoque contains all the core structural components, including the W16 engine, the passenger cell, the crash box and the linkages to the wheels. It is this purpose-driven fundament that is visible as the centre of the car in clear-coated carbon fibre.
Equally consistent is the use of the aluminium paneling. This lends shape and a unique body sculpture to the car, covering the wheels in a muscular and powerful expression by way of elaborately shaped fenders. Highly polished, these perfectly tensioned shapes strongly visualize the fascinating surface reflections that define every Veyron. The balanced graphic appearance is also visible when looking down onto the car from above. These qualities take on a distinct appearance – almost like that found in a Mondrian painting.
As its pur sang label suggests, this individualised customer car shares the same kind of DNA as that of classic cars from the Bugatti past: the “Atalante”, the Type 55, the Type 41 “Royal” all had an unmistakable and characteristic graphic signature. It is this precise division of performance components and body paneling – in this form – that makes the EB 16.4. Veyron “Pur Sang” unique in the supercar world.
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